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Exhibitor Academy Summer 2017

Congratulations to the graduates of the 2017 Exhibitor Academy! Thank you for coming. 

Whether this is your first SHOT Show or your 40th, the SHOT Show Exhibitor Academy delivers the education you need to succeed at SHOT and beyond.

It’s 2 1/2 days of learning how to improve your SHOT Show experience, increase your ROI, and get the most out of your exhibit. And, it’s free! National Shooting Sports Foundation, producers of the SHOT Show, along with our hotel and contractor partners will be providing all your needs from the moment you touch down in Las Vegas until the Academy concludes.

SHOT Show will provide hotel rooms*, transportation to and from the Sands Expo if needed, two breakfasts, two lunches, and receptions. All you need to pay for is airfare to Las Vegas. Attendees also will receive special offers from many of the contractors you work with at the SHOT Show — lead retrieval, floral, hotel reservations and more.

Information on the 2018 Exhibitor Academy will be posted next Spring. In the meantime, if you have questions, feel free to contact Cassandra Stock or call 702-216-5836.


2017 Schedule of Events

Time Session Location
Tuesday, June 13
General Session 3:30 – 4:00 Welcome from the NSSF’s Chris Dolnack Murano 3301A
General Session 4:30 – 5:15 Inside the Mind of the SHOT Show Buyer Murano 3301A
Reception 5:30 – 7:00 The SHOT Social Venezia Lounge
Wednesday, June 14
Breakfast 8:15 – 9:00 Breakfast San Polo 3401B
Freeman 9:00 – 9:45 How We Build the SHOT Show…What It Takes and Who You Call Murano 3301A
Shuttle 9:45 – 10:10 Shuttle to Freeman Facility Sands Shuttle Bay
Freeman 10:10 – 11:30 Behind the Scenes with Freeman Freeman
Lunch 11:30 – 12:50 Lunch with Freeman Freeman
Shuttle 12:50 – 1:20 Shuttle to Sands Expo Center Sands Shuttle Bay
General Session 1:30 – 2:30 The SHOT Show Resource Library Murano 3301A
General Session 2:45 – 4:15 Campfires & Roundtables…Getting into the Weeds with Your Show Partners and Peers Murano 3305
General Session 4:30 – 5:30 Inside the Mind of the SHOT Show Media Murano 3301A
Reception 5:30 – 7:00 Experience the Venetian Restaurant Row
Thursday, June 15
Breakfast 8:00 – 8:45 Breakfast San Polo 3401B
General Session 8:50 – 9:40 2 Breakouts — Protecting American Technology — A Partnership Between Private Industry and the Federal Government OR How to Target Your Social Media for Maximum Impact Murano 3303/San Polo 3403
Breakout 9:50 – 10:40 2 Breakouts — International Buyer Program — U.S. Commercial Service & Budgets OR Understanding the Costs of the SHOT Show from Start to Finish Murano 3303/San Polo 3403
General Session 10:50 – 12:00 The Amazing Race to the SHOT Show Hall G
Lunch 12:00 – 1:00 Lunch San Polo 3401B
  • Space is limited, so sign up early. Registration will open soon. Applications will be taken on a first-come, first-served basis.
  • *Limit 1 complimentary guest room per company. Limit 2 people per company. Both employees must be registered.
  • Please understand that space availability for the Academy is limited and last-minute cancellations prevents others from being able to attend. Therefore, you must email Cassandra Stock within 7 days of the event, or no-shows will be subject to a $250 penalty that will be applied to the exhibitor’s 2018 SHOT Show invoice.
  • Questions? Please Contact Cassandra Stock or call 702-216-5836.