SHOT Show gives exhibitors FREE web-access to information and techniques to improve performance and ROI

In these tough economic times, we understand your company must receive the most from the time and money you’re investing in the SHOT Show.

To add value to the exhibit program and help exhibitors improve exhibiting performance and Return on Investment (ROI), SHOT Show is pleased to announce we will provide ALL exhibitors and their personnel with FREE live web-access to a series of three custom educational webcasts.

Download the 16 Week Exhibitor Checklist

Please mark your calendar now for the SHOT Show Exhibiting Success Series:

The FREE exhibiting webcasts can be easily and conveniently accessed via the internet and should be viewed by all relevant members of your exhibiting team. Your must register to attend the live exhibitor webcasts.

By viewing the webcasts, you will identify specific practices to implement following the webcast. A downloadable participant workbook is included to help you in the implementation of relevant actions.

Registration for the three webcasts is FREE, but is limited to the first 250 exhibitors to register.

For more information contact us at 888-334-8720 or inquiry@shot.reedexpo.com.

Webinar 1: SHOT Show Exhibiting Success Series: Improving Your Pre-Show Planning and Marketing Strategies

Date/Time: Tuesday, September 15, 2009 2:00 – 2:45 pm EST

In a big show like SHOT Show, you cannot just rent space show up and hope things work out. To get results you must address critical strategic issues in the months and weeks leading up to the show. In this “must-view” webcast SHOT Show staff and tradeshow expert Jefferson Davis of Competitive Edge will share important information about SHOT Show and walk you through pre-show planning and marketing skills critical to your exhibiting success.

Topics include:

• An overview of SHOT Show resources available to exhibitors
• Important SHOT Show rules you must be aware of
• Understanding the SHOT Show attendee
• Navigating the SHOT Show Exhibitor Service Kit
• Working with the General: Service Contractor and other show vendors
• The importance of getting strategic in pre-show planning
• Four strategic pillars of a results-focused exhibit · Exhibiting by Objectives versus Exhibiting By Hope
• The six step Exhibiting by Objectives process
• The 16 week planning checklist
• Why you absolutely must market your exhibit
• How tradeshow attendees behaviors have changed
• The five step pre-show marketing planning process
• An overview of SHOT Show pre/at/post show exhibitor marketing and advertising opportunities identifying which best support awareness, branding, and driving traffic to your exhibit
• A sample marketing program for small, medium and large exhibitor

Session is 45 to 60 minutes includes polling, Q&A and a downloadable participant workbook.

Webinar 2: SHOT Show Exhibiting Success Series: Improving Exhibit Staff Performance and Results

Date/Time: Tuesday, September 29, 2009 2:00 – 2:45 pm EST

Tradeshows are about face to face contact. The people working your exhibit will make or break your success. Unfortunately, almost 9 out of 10 exhibit staffers have never received a single hour of tradeshow skills training. Log in to this critical web cast with master exhibit staff trainer Jefferson Davis to learn the ins and outs of selecting, preparing, training and managing your staff for peak performance and results at the SHOT Show.

Topics include:

• What does it really cost you put a staffer on the show floor?
• Five major buying decisions and where you staff comes in
• Ten attributes of an effective exhibit staffer
• Three step process for putting your best people forward
• Eight steps to preparing your booth staff for success
• Six critical exhibiting skills every staffer must know and master

Session is 45 to 60 minutes includes polling, Q&A and a downloadable participant workbook.

Webinar 3: SHOT Show Exhibiting Success Series: Improving Lead Quality and Sales Conversion and Measuring Exhibiting ROI

Date/Time: Thursday, October 8, 2009 2:00 to 2:45 pm EST

Whatever sales you get at a tradeshow are just the tip of the iceberg. The real value and big time ROI comes from effectively managing leads and measuring results. Unfortunately, industry research finds that 87% of tradeshow leads are never effectively followed-up and only 65% of exhibitors have any organized form of post show measurement. Register for this third and final webcast to learn how to improve lead management and acquire simple easy-to-calculate tradeshow financial performance metrics.

Topics include:

• The problems with lead management and measurement
• How redefining leads make all the difference
• Four phases of a closed-loop lead management process
• Specific practices to improve lead capture, routing, follow-up and reporting
• Two critical reasons to implement an exhibit measurement process
• Metrics for measuring various exhibiting objectives
• The seven major exhibiting expense areas with spending benchmarks
• The exhibiting ROI rule
• Easy to apply tradeshow financial performance metrics to measure CPI, CPI, hard and soft dollar return on investment
• How to use every show as a learning and growth experience

Session is 45 to 60 minutes includes polling, Q&A and a downloadable participant workbook includes an electronic custom participant planning workbook.