Welcome!
It's hard to believe but it is SHOT Show® time again, and at our all-encompassing industry trade show you can see first hand how the National Shooting Sports Foundation actively lives its mission, which is to promote, preserve and protect the shooting sports. Your support financial helps us fulfill that mission by exhibiting at the Shooting, Hunting, Outdoor Trade Show and Conference (SHOT), which will again take place in the always improving Sands Exposition and Conference Center in Las Vegas. In short, it is the best and most effective way to see everything that's new and to meet everyone you need to be successful in 2012.
Based on your feedback, we continue to make improvements to help you maximize and enjoy the show, including expanded signage, more common area space and improved navigational tools.
The 2012 SHOT Show will be truly a unique experience. There is no other event, conference or summit related to our trade where you can actively promote your products and services to so many key retailers, industry leaders and the world's largest gathering of outdoor and shooting media. We expect over 60,000 key attendees from every state and 100 foreign countries, and over 2,000 active press working the show. We are particularly excited about this show as this is the first chance to address the challenges and opportunities ahead in 2012.
Based on your feedback, we know that attending the SHOT Show gives everyone the edge. It provides information and products that are on the cutting edge of technology. The SHOT Show University, educational seminars and discussions with industry leaders gives our members the leading edge in understanding current market conditions. Our member's new products give retailers the competitive edge in their respective markets and we are very proud of the fact that the National Shooting Sports Foundation is the industry's edge to help protect our freedom to prosper and enjoy the shooting sports.
We know this show must pay for itself so we have expanded our VIP attendee program to attract the best buyers for your products. Your dollars from the SHOT Show support our mission and programs dedicated to grow the industry and the shooting sports we love. This includes recruiting new shooters through the NSSF First Shots program and Families Afield program, and providing much needed legislative and research resources. We champion programs that help retailers, shooting ranges, gun clubs, organized competitions, hunting, wildlife conservation and our industry's public image. So attending this show is truly an investment in your future and the singular industry event that is too good to miss.
2012 will be an extraordinary year and that all begins in January at this year's SHOT Show. Your attendance is the only sure bet you will have to kick off a winning year. I encourage you to pre-plan your show strategy and utilize the vast opportunities that only this amazing gathering has to offer.
Thank you so much for your support, and best wishes for a great 2012!
Steve Sanetti
President & CEO
National Shooting Sports Foundation