SHOT Show Name & Registered Trademarks

The "SHOT Show®" and "Shooting, Hunting and Outdoor Trade ShowSM" names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc. Exhibitors registered to attend the 2011 SHOT Show will be permitted to use the show's new logo to promote their participation in the show. Use of the logo shall be subject to the SHOT Show Trademark Branding Guidelines found by following the link below and also included in the 2011 Exhibitor Service Manual.

Exhibitor Alerts

• Expo-Guide is on the Prowl for Unsuspecting Show Exhibitors & Non-Official Contractors
• "Registry of World Business"
• The SHOT Show Does Not Support the Fair Guide!

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Personal Firearms Carry Policy
Per Sands Expo Convention Center (SECC) policy, personal firearms or ammunition are not allowed. Only firearms on display by exhibitors whose firing pins have been removed (and have been inspected by SHOT Show Safety Advisors) will be permitted on the show floor.

Free Webinars to Maximize Your ROI

Free WebinarsImproving Pre-Show Planning and Marketing Strategies, Improving Exhibit Staff Performance and Results, Improving Lead Quality, Sales Conversion and Measuring Exhibiting ROI

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Exhibitor Newsletter Archive

First Edition
Second Edition

Booth Operations

• The SHOT Show introduces expoEA$E—A variety of new exhibit solutions to reduce your cost and increase your ROI.
2011 Space Selection Information
Product Eligibility
View 2011 Exhibitor Manual
Download display height regulations
Individual Booth Diagrams (Level 1)
Individual Booth Diagrams (Level 2)

Other Information

Reed Exhibitions Guidebook for new exhibitors This guide prepared by Reed Exhibitions provides basic information for first-time exhibitors.
Contact a Sales Executive

Working with the Press

How to hold a Press Conference
How to work with the press at your booth

Exhibitors have a great chance for media exposure...
if they do things right

By Mike Walker
President, The Walker Agency

As you plan for the SHOT Show, why not make use of the publicity opportunities it affords to boost your booth traffic and reach prospective customers. More than a thousand of the top shooting sports and outdoor writers from all over the globe will be looking to discover what's new for their readers and listeners... read more

NSSF's Marketplace Begins 4th Year

The NSSF Marketplace has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire shooting sports, hunting and firearms industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web read more.