Press Room Guidelines

SHOT Show Press Room Sponsored By

The following policies and guidelines have been prepared for news media covering the Shooting, Hunting, and Outdoor Trade (SHOT) Show, which is the largest and most comprehensive trade show for all professionals involved with the firearms, shooting sports and hunting industry. The SHOT Show is the world's premier exposition of combined firearms, ammunition, archery, cutlery, outdoor apparel, optics, camping and related products and services. The SHOT Show attracts buyers from all 50 states and more than 100 countries. The SHOT Show is owned and sponsored by the National Shooting Sports Foundation - the trade association of the firearms and ammunition industry. If you have any questions regarding policies, press room operations or available resources, please contact the SHOT Show Communications staff. Our sole objective is to help the working media make the most of the opportunities of the SHOT Show. We look forward to working with you.

The Press Room is located in the Venetian Hotel, Murano Ballroom.

Working Press:

SHOT Show-Provided Equipment/Services
NSSF is committed to making the experience for the working media, exhibitors and guests as professionally rewarding as possible. The SHOT Show provides wireless access in the press room so journalists can work effectively. Furthermore, the SHOT Show press room will make available a limited amount of computers for working journalists to use that will have Internet access. These computers are to be used strictly for research and story composing or filing. Any activity not relating to these may result in forfeiting all access and rights to the SHOT Show press room. Altering or changing any computer settings is strictly prohibited.

Press List
NSSF does make the registered media list available to its Voting Members free of charge. Exhibitors and their representatives may rent the list for a one-time usage at a cost that ranges from $75 to $150 depending on their NSSF membership status. Media will have the option of not being included on this list during online registration.

Registration and Eligibility
All press areas and exhibition halls are open to the registered press, including representatives of print, broadcast and Internet media (collectively known as "press"). It is highly recommended that press pre-register at www.shotshow.org to avoid long lines and congestion in the press room. Journalists who have attended SHOT Shows in any one of the past five (5) calendar years will be automatically pre-approved. To register as press onsite, journalists must present media identification or a business card issued by a recognized news organization or publication. Freelance journalists, including bloggers, must present a letter of official assignment on letterhead from a recognized news organization or publication, as well as a photo ID. (See full description of registration process under the Media Section, Proof of Eligibility.) All press registration and verification is at the sole discretion of the SHOT Show Communications staff.

Journalists who are pre-registered and journalists who plan to register onsite should proceed to the SHOT Show registration area located outside the Press Room in the Venetian Hotel, Level 3, Murano Ballroom, adjacent to and adjoining the Sands Expo & Convention Center. Photo identification will be required. Registered journalists must wear issued badges during SHOT Show sessions and/or when covering SHOT Show events.

Multiple press badge requests for more than one individual representing any news organization must be approved in advance by the SHOT Show Communications staff. All press badge holders must present proof of eligibility either during the online or onsite registration process.

The NSSF reserves the right to bar from this and future events any press badge holder who attempts to solicit services, advertising or subscriptions from press, registrants or exhibitors.

Any personal property is solely the responsibility of the owner. Neither NSSF nor the SHOT Show is responsible for the loss or damage of any property in the official press room or press conference room.

Only authorized NSSF or SHOT Show Communications Staff is allowed in the SHOT Show press room administration area.

Press Room/Press Conference Area - Exhibitors

Public Relations, Corporate Representatives and Exhibitors

Exhibitors and representatives from industry, communications/public relations firms or companies producing print or electronic materials for self-promotional purposes are NOT permitted to register as press. Advertising sales representatives, public relations and marketing professionals, publishers and others must register through the SHOT Show registration process and pay the required registration fee regardless of affiliation with a journalism organization. Anyone issued a press badge who solicits advertising or sponsorship could be subject to removal from the premises and excluded from attending future events.

All photographers or camera crews hired by company/institution representatives or exhibitors must obtain permission from the NSSF to conduct any onsite photo or video shoots during the SHOT Show. All photographers, as a courtesy, should ask exhibitors before taking video or still photography.

Press Room Materials: An area in the press room will be designated for exhibitor and company news releases provided by exhibitors and industry partners on a first-come, first-served basis. Select organizations, such as industry communicator organizations will be allowed to distribute materials and will have access to the press room.

All press materials are subject to approval by the SHOT Show staff and must be displayed in a manner as designated by the SHOT Show communications staff.

Industry/public relations representatives are responsible for the delivery and collection of their press materials. Materials must be displayed in the pre-approved area and placed in the designated press materials bins. Table top and other static displays are not allowed in the press room. All non-SHOT Show press materials not collected by the final day of the meeting will be discarded.

Correct usage of the "NSSF" abbreviation or the full name of the SHOT Show (Shooting, Hunting and Outdoor Trade Show) is required at all times. NSSF or SHOT Show logo usage must adhere to the guidelines posted on the nssf.org and shotshow.org websites.

The NSSF reserves the right to refuse placement of any exhibitor or industry press materials in the SHOT Show press room or press conference room.

All media events being held in the official SHOT Show press conference room must be scheduled on the SHOT Show website. Times assigned will be on a first-come, first-served basis.