The National Shooting Sports Foundation welcomes professional media to the SHOT Show, the largest trade show in the world for the shooting, hunting and outdoor industry. The online registration process is straight-forward: each badge type has a "proof of eligibility" requirement that must be met. Approval of media credentials is at the sole discretion of NSSF.
Online media registration for the 2013 SHOT Show, which will be January 15-18 at the Sands Expo & Convention Center in Las Vegas, will open in September of 2012.
Media representatives are reminded that the SHOT Show is a private trade show whose primary purpose is to provide a positive business environment for manufacturers, distributors, retailers and others in the shooting, hunting, outdoor and law enforcement industries. NSSF requires all media to conduct themselves in a professional manner and to ask permission before taking still photos or video. We understand that it may be necessary to obtain certain establishing shots of the show floor to complete an assignment. However, we ask that you not shoot close-ups of any booths, persons or products for which you do not have permission. NSSF requires all media to defer to exhibitors who may not want to be interviewed or have their products photographed or videotaped. At its discretion, NSSF may provide an escort for video crews on the show floor. Unauthorized filming or photography, or unprofessional behavior, will result in the immediate revocation of media credentials and removal from the premises, and may jeopardize admission into future shows. NSSF reserves the right to bar from this and future events any press badge holder who attempts to solicit services, advertising or subscriptions from press, registrants or exhibitors.
BADGE TYPES (non-transferable)
PRESS--For individuals covering the show for print or Web editions of print publications.
Allows access to the show floor with permission to carry and use still-photo equipment. It is the photographer's responsibility to obtain all necessary permission and releases.
BROADCAST--For videographers, video crews, audio crews and others covering the show for television, radio or Web-based video/radio. Allows access to the show floor with permission to carry and use video/film or sound recording equipment. It is the broadcaster's responsibility to obtain all necessary permission and releases.
A Broadcast badge also allows access to the show floor with permission to carry and use still-photo equipment. It is the photographer's responsibility to obtain all necessary permission and releases.
INTERNET—For bloggers reporting on industry-related subjects including products, personnel and events; or producers of industry-related websites, online forums or online publications.
Allows access to the show floor with permission to carry and use still-photo equipment. It is the photographer's responsibility to obtain all necessary permission and releases.
Proof of Eligibility
Proof of Eligibility is required to ensure that only professional working media attend the SHOT Show and addresses concerns of SHOT Show exhibitors who wish to maintain a credible business environment at the show. All media registering online MUST provide Proof of Eligibility. It is requested that Proof of Eligibility documents, such as a press card or letter of assignment, be emailed as a digital file, but if you do not have digital versions you may fax a hard copy instead by following instruction in the email you will receive after submitting your application. Providing a URL for a webpage showing your name on a masthead or as a byline for an article is an easy way to fulfill your Proof of Eligibility.
Press Badge
- Copy of current individual membership card issued by a bona fide outdoor communicators association, or a
- Copy of valid press pass issued by a bona fide news organization, or a
- Copy of the most recent issue of a shooting, hunting or outdoor publication that lists your name in an editorial position on the masthead, or a
- Copy of a bylined story published during the last 12 months that indicates you are a staff writer, reporter or regular contributor to a hunting, shooting or outdoor publication, or
- Provide an original letter of assignment from an editor or publisher of a recognized news publication or a hunting, shooting or outdoor publication that states you are on specific assignment to cover the show.
Broadcast Badge
- Copy of current individual membership card issued by a bona fide outdoor communicators association, or an
- Original letter of intent from a recognized news outlet or producer of hunting, shooting or outdoor-oriented video, film or audio programming. The letter should list the names of all individuals on specific assignment at the show and should describe the nature of the assignment, or an
- Original letter from a SHOT Show exhibitor with whom you have arranged interviews. The letter, on the exhibitor's official letterhead, must grant permission for you to shoot video or film of that company's exhibit and/or interview its staff. Permission must be obtained from each exhibitor that you wish to cover.
IMPORTANT: Unauthorized filming/taping of exhibits, other than those exhibits for which written permission has been granted, will result in the revocation of all media credentials.
NOTE: Some video crews may be escorted by Press Room staff to and from their interview locations on the show floor.
Internet Badge
- A link to content that deals with hunting, shooting, firearms or outdoor subject matter and includes the writer's or blogger's name.