SHOT Show Name & Registered Trademarks
The "SHOT Show®" and "Shooting, Hunting and Outdoor Trade ShowSM" names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc. Exhibitors registered to attend the 2012 SHOT Show will be permitted to use the show's new logo to promote their participation in the show. Use of the logo shall be subject to the SHOT Show Trademark Branding Guidelines found by following the link below and also included in the 2012 Online Exhibitor Manual.
Exhibitor Alerts
Attention SHOT Show Exhibitors
Personal Firearms Carry Policy
Per Sands Expo Convention Center (SECC) policy, personal firearms or ammunition are not allowed. Only firearms on display by exhibitors whose firing pins have been removed (and have been inspected by SHOT Show Safety Advisors) will be permitted on the show floor.
Booth Operations
2012 Online Exhibitor Manual
The SHOT Show introduces expoEA$E - A variety of new exhibit solutions to reduce your cost and increase your ROI.
2012 Space Selection Information
Product Eligibility
Exhibitor Floor Plan
Individual Booth Diagrams (Level 1) - coming soon
Individual Booth Diagrams (Level 2)- coming soon
Maximum Display Heights - coming soon
Reed Exhibitions Guidebook for new exhibitors This guide prepared by Reed Exhibitions provides basic information for first-time exhibitors.
Working with the Press
How to request the SHOT Show media list
Upload your press release, show special and celebrity guest for attendees to search here
How to Hold a Press Conference
How to Work with the Press at Your Booth
Press Room Guidelines
Working With The Outdoor Media
Press Room Bin Reservations
Mark Thomas
Managing Director, Marketing Communications
National Shooting Sports Foundation, Inc.
…While the SHOT Show is primarily a "selling" show, however one of the primary benefits of the SHOT Show is meeting with the press. While to a novice this may sound daunting, it really is a chance to put your best foot forward as an exhibitor.
I started out as a reporter in a major market and served as President for the Southeastern Outdoor Press Association. Then, I came to the firearms industry and was honored to serve as the first industry liaison on the Board of Directors for the Outdoor Writers Association of America. For over 30 years I have had a unique perspective from both sides of the isle. The press, just like any other audience or customer, has a unique set of needs and yes…quirks. If you know what the needs of the writers and their environment, you can really take advantage of their offering and add to your reach of earned media…
Read more.