SHOT Show® UniversitySM The Retailer's Playbook
SHOT Show® UniversitySM will be held on January 14, 2013. This year's lineup of classes will bring a new level to attendees for education and interaction. Keynote addresses coupled with strategic sessions will leave each firearms store owner/manager with unparalleled training and education to operate their businesses more effectively.
SHOT Show® UniversitySM 2013 Pricing:
$150.00 for NSSF Members
$250.00 for non-members.
|SHOT SHOW UNIVERSITY AT A GLANCE
|8:10 a.m. - 8:30 a.m.
||State of the Industry
|8:30 a.m. - 10:00 a.m.
||How to Create Outrageously Effective Marketing Materials
|10:30 p.m. - 12:00 p.m.
||How not to be a Showroom for Amazon
|1:00 p.m. - 2:30 p.m.
||Hell Hath No Fury Like a Customer Scorned
|2:45 p.m. - 3:45 p.m.
||The Tool Box of Digital Communications
|4:00 p.m. - 5:30 p.m.
NSSF FFL Compliance Consultants Open Mic Forum
Retailer Open Forum
Create a Lifelong Customer
NSSF Member Benefits
"State of the Industry."
James Debney, President and CEO of Smith and Wesson will offer his insights into the current state of the industry and what challenges and opportunities might arise in the future.
"How to Create Outrageously Effective Marketing Materials."
In this highly interactive and powerful workshop, you'll learn how to apply Ron Rosenberg's outrageous marketing strategies to improve the effectiveness of your own marketing communications. In this one-of-a-kind session, you'll discover the 12 specific elements that must be in every marketing piece, three simple strategies to double the effectiveness of your website, the most important component to print advertising and why most people miss it completely. Plus, you'll have the opportunity to bring samples of your marketing materials and get feedback during the presentation.
Wally Nelson, Nick Scouffas, Fred Gerlach and Harry McCabe
"NSSF FFL Compliance Consultants Open Mic Forum"
The NSSF's all-star team of retired officials of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) will be on hand to answer your questions regarding ATF compliance. Our team accrued more than 150 years of experience working for the ATF and plans to share its members' collective expertise. This open-microphone, town hall-style meeting is a must for all FFL holders who have questions or concerns about ATF compliance.
"Retailer Open Forum."
Some of the best and brightest retailers in the firearms industry will be in attendance at the 2013 SHOT Show University. This moderated seminar will bring these great minds together to share their successes and discuss ways of improving their businesses to better serve their customers. This is a way of learning from the best.
NSSF Member Benefits:
Join our NSSF Affinity Members as they describe the benefits they offer to our NSSF Retailer Members. Representatives from Celerant Technology Corp, Payment Alliance International (PAI), Display Cases of Topeka: Security Gun Cases, Joseph Chiarello & Co Inc Insurance Company and FlashFog will be on hand to discuss and demonstrate their products. Please join these companies in this exciting break out session to discover the benefits that NSSF membership has to offer.
"Create a Lifelong Customer."
For new customers, walking into a gun store for the first time can be intimidating. Bill Kendy, sales and marketing expert/consultant, will offer tips on how to identify these customers, engage them, build rapport, ask the right questions and make sure that the customer feels comfortable. Following his proven advice, you can turn the new customer into a lifelong advocate for your store. The seminar will also cover the eight steps to selling and will provide tips on closing the sale.
"Hell Hath No Fury Like A Customer Scorned."
This content-rich program is designed to get your customers swearing by you, not at you! This excellent program blends sales and customer service skills that, when employed, will delight your customers and increase your sales. Nancy Friedman will also cover techniques on how to navigate customer phone inquiries. If your store gets calls from people who wish to get a price and then hang up after you give it to them, this program is for you.
"The Tool Box of Digital Communications."
Being a successful retailer in today's digital marketplace is becoming increasingly difficult. Should you Tweet or Blog? Are videos worthwhile? How do you ensure you are getting a good return on your digital marketing dollar? This seminar will answer those questions and more by covering all the tools that should be in your "Digital Tool Box": social media, smart phone apps, website, blog and email blasts. The seminar will cover the tools and how to use them to complement and align your digital-marketing efforts.
"How Not to Be A Showroom for Amazon."
Customers are walking into you store with a loaded weapon, their smart phone. While your staff is helping other customers, they are scanning your prices and comparing them to other online retailers. You can't ignore this trend; you have to go into battle to fight for that customer's loyalty. This seminar will teach you and your staff how to win the fight for your customers' loyalty. You'll leave this session with actionable steps that you can take to neutralize the smart phone "adversary."
Thank you to our SHOT Show® UniversitySM Sponsors
Morning Break Sponsor:
Afternoon Break Sponsor: