SHOT Show® UniversitySM will be held on January 14, 2013. This year's lineup of classes will bring a new level to attendees for education and interaction. Keynote addresses coupled with strategic sessions will leave each firearms store owner/manager with unparalleled training and education to operate their businesses more effectively.
SHOT Show® UniversitySM 2013 Pricing:
$150.00 for NSSF Members
$250.00 for non-members.
James Debney, President and CEO of Smith and Wesson will offer his insights into the current state of the industry and what challenges and opportunities might arise in the future.
In this highly interactive and powerful workshop, you'll learn how to apply Ron Rosenberg's outrageous marketing strategies to improve the effectiveness of your own marketing communications. In this one-of-a-kind session, you'll discover the 12 specific elements that must be in every marketing piece, three simple strategies to double the effectiveness of your website, the most important component to print advertising and why most people miss it completely. Plus, you'll have the opportunity to bring samples of your marketing materials and get feedback during the presentation.
The NSSF's all-star team of retired officials of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) will be on hand to answer your questions regarding ATF compliance. Our team accrued more than 150 years of experience working for the ATF and plans to share its members' collective expertise. This open-microphone, town hall-style meeting is a must for all FFL holders who have questions or concerns about ATF compliance.
Some of the best and brightest retailers in the firearms industry will be in attendance at the 2013 SHOT Show University. This moderated seminar will bring these great minds together to share their successes and discuss ways of improving their businesses to better serve their customers. This is a way of learning from the best.
Join our NSSF Affinity Members as they describe the benefits they offer to our NSSF Retailer Members. Representatives from Celerant Technology Corp, Payment Alliance International (PAI), Display Cases of Topeka: Security Gun Cases, Joseph Chiarello & Co Inc Insurance Company and FlashFog will be on hand to discuss and demonstrate their products. Please join these companies in this exciting break out session to discover the benefits that NSSF membership has to offer.
For new customers, walking into a gun store for the first time can be intimidating. Bill Kendy, sales and marketing expert/consultant, will offer tips on how to identify these customers, engage them, build rapport, ask the right questions and make sure that the customer feels comfortable. Following his proven advice, you can turn the new customer into a lifelong advocate for your store. The seminar will also cover the eight steps to selling and will provide tips on closing the sale.
This content-rich program is designed to get your customers swearing by you, not at you! This excellent program blends sales and customer service skills that, when employed, will delight your customers and increase your sales. Nancy Friedman will also cover techniques on how to navigate customer phone inquiries. If your store gets calls from people who wish to get a price and then hang up after you give it to them, this program is for you.
Being a successful retailer in today's digital marketplace is becoming increasingly difficult. Should you Tweet or Blog? Are videos worthwhile? How do you ensure you are getting a good return on your digital marketing dollar? This seminar will answer those questions and more by covering all the tools that should be in your "Digital Tool Box": social media, smart phone apps, website, blog and email blasts. The seminar will cover the tools and how to use them to complement and align your digital-marketing efforts.
Customers are walking into you store with a loaded weapon, their smart phone. While your staff is helping other customers, they are scanning your prices and comparing them to other online retailers. You can't ignore this trend; you have to go into battle to fight for that customer's loyalty. This seminar will teach you and your staff how to win the fight for your customers' loyalty. You'll leave this session with actionable steps that you can take to neutralize the smart phone "adversary."
James Debney
President, CEO, Board of Directors Smith & Wesson Holding Corporation
James Debney joined Smith & Wesson in November 2009 as President of the company's Firearms Division. In September 2011 he was promoted to President, CEO, and Board Member for parent company Smith & Wesson Holding Corporation. He has amassed over 16 years of management experience and a track record of developing and executing sales and marketing strategies that sustainably grow the top line, while working throughout an organization to implement efficiencies that deliver profitability. He is also seasoned in multi-factory, multinational organizations that address both consumer and business-to-business environments.
Debney served as President of Presto Products Company, a $500 million plastic products business unit formerly of Alcoa Consumer Products. During his tenure he created and executed long and short-term sales and marketing and operations strategies that delivered increases in both revenue and profitability. Debney oversaw all aspects of the growing business, which is composed of four business units with five manufacturing facilities in the United States and partnerships in Asia. Prior to Presto Products, Debney held a series of increasingly responsible operations management and business leadership roles with Baco Consumer Products, a United Kingdom business formerly of Alcoa Consumer Products.
Debney holds a B.Sc. in Chemistry with Honors from the University of Manchester, Institute of Science and Technology, and a Certificate of business Administration from the University of Keele, both in the United Kingdom.
Bill Kendy
Bill Kendy is a marketing, advertising, sales and customer service consultant, writer and speaker. Kendy has written for SHOT Business, Range Report, Shooting Sports Retailer, Fishing Tackle Retailer, Advertising Age and other outdoor publications. He also works closely with the NSSF on presentations at SHOT Show University, the SHOT Show Retail Seminars and has hosted a number of videos and webinars on the NSSF website.
Bill also is the communications director for the Michigan Association of Firearm Retailers and the Pennsylvania Association of Firearm Retailers, both NSSF state affiliates.
Bill is both a rifle and bow hunter and has harvested deer, turkeys, rabbits, grouse, squirrels, pheasants and especially loves to hunt geese. He is a life long hunter, shooter, camper and an avid fisherman with a passion for trout and steelhead.
Nancy Friedman
Telephone Doctor
http://www.nancyfriedman.com/promo.asp
Nancy is one of America's most 'asked back' speakers and is president
of Telephone Doctor Customer Service Training in St. Louis, MO
A few of the conferences where she's made multiple appearances is Million Dollar Round Table; PCMA; National Association of Mortgage Brokers; International Health, Racquet & Sportsclub Association; Air Conditioning Contractors of America; SEMA; American Leak Detection; International Pizza Association; Tom Hopkins Sales Boot Camp; Vacation.com and so many more.
Nancy has appeared on programs with General Colin Powell, Ken Blanchard, Bobby Knight, Lou Holtz, among many other popular names.
A unique program fitting all industries and job titles, Nancy's style is dynamic and laugh-out-loud funny. Her sales and customer service background, along with her professional theatrical career, allows her to bring a powerful and humorous program to audiences all over the world.
OPRAH, Today Show, CBS This Morning, Good Morning America, CNN and Fox News are just a few of the top shows she's appeared on over the years. Nancy was also named one of the 25 Most Influential Businesswomen in St. Louis.
She is the author of 7 books on communications and hundreds of articles in leading newspapers and magazines, including USA Today and "Manager's Journal" in the Wall Street Journal.
Nancy's programs are high-energy, high in content, and best of all, high-results.
Bob Phibbs
Business Strategy and Marketing Expert
Bob Phibbs, the Retail Doctor®, has helped hundreds of small and medium-sized businesses in every major industry, including hospitality, manufacturing, service, restaurant and retail. He is a nationally recognized expert on business strategy, customer service, sales, and marketing. With over thirty years experience beginning in the trenches of retail and extending to senior management positions, he has been a corporate officer, franchisor and entrepreneur.
Retail Speaker and Consultant
In 1994, Bob started his own consulting company, The Retail Doctor, with a mission to provide training and inspiration to small and medium sized independent businesses — and teach them how to successfully compete in today's retail environment.
As a member of the National Speaker's Association (NSA), Phibbs regularly addresses business organizations, corporations, and business conferences.
Bob's aggressive, comprehensive ideas and best practices has proved successful in helping firms of all types and sizes. Bob's passion and enthusiasm are hallmarks of his presentation skills. He has consulted for, and given presentations, to some of the country's best-known retail brands, including Yamaha, Caswell-Massey, Viking, Brother, LEGO and True Value.
One of Phibbs' most publicized successes was his association with an independent coffee house where sales had slipped for years after Starbucks opened ten blocks away. When a second Starbucks opened just seventy-five feet from the store, the Retail Doctor® arrived to overhaul the operation. Sales rose a dramatic 50 percent over that record year and an additional 40 percent the following year. From that success, Bob Bob drank up the next big trend helping It's A Grind Coffee, a startup, first as COO and then as CMO. Along the way, they grew to over 125 franchised locations nationwide, created a lot of buzz as the featured coffeehouse on ShowTime's Weeds and helped make it the second-fastest growing company in Los Angeles County two years running. He has also been a partner in growing the Hunter Douglas elite Gallery dealers program across the US
Celebrity Media Guest and Author
A frequent guest on MSNBC's Your Business, he and his work have been featured in Entrepreneur magazine, the Wall Street Journal and the New York Times. In addition, Phibbs provides business makeovers for the Los Angeles Times. His award-winning book, You Can Compete is the backbone of Do-It-Best hardware's How-to-Beat-the-Big-Box kit for their 4400 stores.
Ron Rosenberg
QualityTalk
Ron Rosenberg is a nationally recognized, award-winning expert on marketing and customer service and a winner of the prestigious "International Marketer of the Year" award at the International Marketing Summit.
He has authored numerous books and learning systems, including his Business Self-Defense Implementation Fast-Track Program that will help you completely re-energize your marketing efforts with more new customers and more revenue in less time!
Ron is sought after to present keynote and breakout sessions, training programs, and corporate retreats. His client base reads like a who's who list of small businesses, corporations and associations, including Ace Hardware, Dow Chemical, Sumitomo Electric, The US Department of Defense, and ASAE - The Center for Association Leadership.
Over 15,000 people have subscribed to his Tricks & Tales newsletter. His expert commentary has been featured in The New York Times and The Washington Post, and in Smart Money and Real Simple magazines. He has been a guest on nationally syndicated radio shows including ABC Radio, Dateline Washington, and The Gary Nolan Show.
Ron holds an undergraduate degree in Computer Science from Rochester Institute of Technology, and an MBA from Southern New Hampshire University.
Brian Sykes
Brian Sykes is Co-Owner (with his wife Rebekah) and Chief Creative Officer of AdJourney, a small, full-service creative agency (in its 13th year) that handles a wide range of creative service - from advertising, marketing, and brand development to packaging, logo design and social media engagement. Brian once traveled extensively as a certified Contract Trainer for Adobe and Macromedia, and currentlykeeps his chops sharp on daily creative work. AdJourney's clients have included everything from medical practices, military clothing manufacturers, firearms specialist, software developers, golf courses, and local service companies. Brian's knack is working in a range of mediums and discovering ways to use them to effectively communicate in todays marketplace.
On a personal side, Brian and his wife are the parents of 5 boys (ages range from 4 to 13) whom his wife home schools. They recently added to their busyness by buying and operating The Pinehurst Gazette, an "old school" black/white quarterly publication in its 40th year of operation. Life is busy and fully lived in the Sykes household.
